The Passport to Winning with the Chinese

WHAT IS THE ART OF YING?

Quite simply, The Art of Ying is the art of winning with the Chinese. It is a comprehensive array of specialty services and on-line programs tailored to those who wish to ride the crest of the wave of opportunities in China or with the Chinese in your home country.

Whether you are seeking business connections in China, improved interaction with Chinese clients or  Mandarin/English translations — just to cite some of our specialty services — The Art of Ying can give you the winning edge.

Our on-line program is a three-pronged approach.  Since business protocol, cultural mores and language are inextricably interwoven, we address each of these three synergistic components, while underscoring the points of intersection.

Although the ability to adapt to Chinese customs will bolster your position, we also emphasize the importance of maintaining your core home-country values. It is all about finding the right balance.

WHAT DOES YING MEAN?

Ying means “to win” in Chinese. The written character consists of five different components, each of which signifies an integral key to the concept of winning from the ancient Chinese perspective. 1. This literally means “ending.” It stands for risk management.  2. This literally means “mouth,” which implies good communication.  3. This literally means “month,” suggesting time.  4. This is the name for ancient Chinese currency. It symbolizes resources.   5. This literally means “ordinary.” It represents the virtue of humility.

WHAT WILL YOU GAIN?

The Art of Ying provides you with the essential arsenal of tools that is de rigueur to present yourself in the best possible light and enhance the likelihood for successful dealings with the Chinese. With this know-how, you will have an advantage that can make the difference between achieving your desired goals or not being accepted despite your ability to offer something of real value. Moreover, whatever your specific purpose is, The Art of Ying will make your experience more rewarding.

WHO CAN BENEFIT?

Corporate Business Professionals

Service Providers with a Chinese Clientele

Expatriates in China

Entrepreneurs

Government Officials

Educators

Students

China Enthusiasts

The Intellectually Curious

WHY IS THE ART OF YING APPROACH HIGHLY EFFECTIVE?

We give a practical, easy-to-grasp protocol road map and gap analysis for smoothing the path to winning with the Chinese.

We provide a kaleidoscope of topics that unveil the richness of the Chinese culture.

We offer a breakthrough method to mastering Mandarin that dispels the myth that it is a lifelong, almost insurmountable task.

We offer solutions that are based on extensive research and real-life, cross-cultural experiences.

We give the option of convenient on-line instruction as well as on-site workshops completely customized to your specific needs.